![dell marketing strategy 2014 dell marketing strategy 2014](https://www.marketing91.com/wp-content/uploads/2019/09/Business-Model-of-Dell-1.jpg)
Dell will sell Dropbox for Business to Dell’s expansive customer base, among other integrations.
#Dell marketing strategy 2014 software#
The Dell Cloud Manager will work for those public clouds, too.ĭell also has new partnerships with cloud-based software companies. That’s analogous to Amazon Web Services’ popular EC2 public cloud product.ĭell named CenturyLink a member of its cloud partner program and said Google will join next year. Dell will benefit by selling its multi-cloud management tool, Dell Cloud Manager, which resulted from Dell’s Enstratius acquisition earlier this year and now supports Azure’s compute service.
#Dell marketing strategy 2014 windows#
The press release on the deal says Dell is the first company to sell Red Hat’s flavor of OpenStack.ĭell also talked up a deeper partnership with Microsoft to expand the pathway to the Windows Azure public cloud. Now it will be able to grab revenue by having Dell sell a version of OpenStack on its hardware and provide consulting. Like other companies, Red Hat wants to become a go-to provider for OpenStack open-source cloud software. The first big step forward for Dell comes in the form of a closer partnership with Red Hat, which sells subscriptions to Linux-based software for servers. Red Hat, Microsoft, CenturyLink, & the rest In the grand scheme of things, though, they might not land Dell in the league of the biggest and most closely watched public cloud providers.įor now, the company is getting cloud-watchers to think more about Dell. He added that the announcements also suggest renewed commitment to hardware sales from major buyers. The new arrangements could net Dell “small up-tick in sales,” he wrote in an email to VentureBeat. That offer gives Dell a boost among IT shops interested in open-source software, he wrote.Ĭloud computing analyst Paul Miller appeared less impressed. The partnership between Dell and Red Hat the companies announced today “is transformative to enterprise IT private cloud deployments,” technology analyst Patrick Moorhead of Moor Insights & Strategy wrote in a research paper.
![dell marketing strategy 2014 dell marketing strategy 2014](https://image.slidesharecdn.com/digitalmarketingsummitsdv110-20-2014-141024125422-conversion-gate02/95/riding-the-convergence-of-social-mobile-and-cloud-to-create-new-media-models-shree-dandekar-dell-10232014-digital-marketing-strategies-summit-3-638.jpg)
![dell marketing strategy 2014 dell marketing strategy 2014](https://www.thebalancesmb.com/thmb/vToIK_LKzANzPRcKPEB6QnCDRGU=/2133x1600/smart/filters:no_upscale()/104353256-56a7f8495f9b58b7d0efba8e.jpg)
HP, IBM, and Oracle are all playing out dramas of their own.Īs for Dell, its new deals got mixed reviews from analysts. Dell is one of a few old-school technology companies reworking themselves as cloud computing becomes more popular.